Special Events & Classes


Going Away: Travel Tales from The Diner

The Fall Series of Diners will feature artists and multimedia producers with stories or new products dealing with trips, real or imagined. Everyone is invited to bring a memento of their strangest trip for an ongoing digital montage about the meaning of motion. As always, join Joe Lambert and the gang for home cooking, a fresh look at new CD ROM titles, and lots of fun.

Thursday & Friday, Sept 15 & 16
Home Movies Film Festival
Joe's Digital Diner returns with a special two-night Quicktime festival featuring the work of students in recent Home Movies classes, and Dana Atchley's Digital Storytelling classes at the American Film Institute.

Thursday, September 29
Dana Atchley's BIG! Drive - Tales from the Open Road
Dana presents stories and material from his CD ROM project on the odd and unusual roadside attractions and highway roadstops that he has encountered.

Thursday, October 13
Mystery Guest

Thursday, October 27
Web Wonders
Join Gail Ann Williams, Mark Jan Wlodarkiewicz, and Mark Pesce and friends in a journey into the darkest corners of the World Wide Web. A mixture of show-and-tell and directed silliness, the night will maintain the spirit of All Hallow's Eve.

Thursday, November 10
Check out Wired Magazine's new online publication. Join Mark Petrakis and friends for a special guided tour. Spoonman promises a number of surprises.

Friday, December 2
Pat Roberts, Jocelyn Cohen, Azian Nurudin, Melinda Hess
Pat Roberts and Jocelyn Cohen of Convivial Design are joined by two of their closest collaborators in a night of various explorations. Digital works in progress ranging from aspects of the Sacred Feminine to the burning of Chinese Ritual papers to the survival of two women on a mountaintop.


Fridays 6:30 - 9:00 pm
Saturdays/Sundays 9:00 am - 6:00 pm
September 23, 24, 25,
October 21, 22, 23,
November 18, 19, 20

The stories mined from the family archive: The shoebox of photos, the letters and mementos in an attic trunk, the home videos stacked under the TV, and the family art on the walls. Lives defined by the images we have collected, brought into the digital domain and reassembled into personal multimedia stories. The magic of the personal narrative and the creation of the new Electronic Family Album are the inspirations for Home Movies.

Join SFDMC Director Joe Lambert for an intensive workshop in creating Quicktime movies based on family archival material. The intensive will include preparation of material, approaches to narrative, and an introduction to elements of editing and design using desktop editing software and Radius Video Vision Studio hardware. Classes are limited to six individual or partnered pairs, working on individual Macintosh workstations using Adobe Photoshop and Adobe Premiere software.

Students can have finished product output to videotape, CD ROM or DAT tape storage for an additional fee. Individual Introduction to Macintosh classes and pre-digitization of material also available. Call for details.

Limited to six projects, individuals $325, partnered pairs $425

Instructor: Joe Lambert


SFDMC is proud to offer four amazing workshops to explore a range of important topics using desktop digital media tools.

Women, Erotica and Computers:
A Course for Women Only
Monday, Sept 12 -- 6:30 - 9:00 pm Saturday/Sunday, Sept 17-18 -- 10:00 am - 6:00 pm

"...then there is the work that I do just to please myself. Just to satisfy-- to saturate my eyes and brain with images that titillate me." --Lucia

In this course each woman will create an animated artwork that will run on any color Macintosh computer. This artwork will be designed by that woman to contain imagery that gives her pleasure. The class on Monday, September 12 will be an orientation/demonstration to introduce the software and to help students with the initial concepts for their pieces. On Saturday and Sunday students will work on individual projects.

Instructor: Lucia Grossberger-Morales is an interactive media artist, who has been working with computers for 15 years. She designed one of the first paint programs, The Designer's Toolkit, distributed by Apple Computer. Her work has been shown in museums around the country as well as on Lollapalooza and Peter Gabriel's WOMAD.

Limited to six projects, individuals $300, partnered pairs $450

Digital Remembrance
Saturday/Sunday Sept 31, Oct 1 9:00 am - 5:00 pm

A Special weekend workshop for creating brief Quicktime memorials about some person we loved and seek to remember through images, texts, recordings or video. As with our Home Movies workshop, the project will be constructed in Adobe Premiere, with a short 2-4 minute Quicktime movie to be output to video.

Instructor: Chris Okon is a freelance writer and consultant, and an instructor in San Francisco State University's Multimedia Studies Program. She wishes more people would take the time to share their stories.

Limited to six projects, individuals $325, partnered pairs $425

Creating A Digital Resume
Saturday, Oct 30 9:00 am - 5:00 pm

Visual artists, performers, graphic artists, photographersÐ there are many people who need to organize their graphics, videos or photographs to represent their work. This class provides an overview of tools that can be used to make a simple 5-minute video resumŽ that can integrate all those elements with text, titles and special effects. (Lecture/demonstration).

After the class, students interested in creating their own digital resumŽs will be able to rent time on the computers at a discounted rate.

Instructor: Joe Lambert

Limited to 18 students. $100

Digital Dreamscapes
Wednesday, Nov 9, 6:30-9:00 pm
Saturday/Sunday, Nov12-13, 9:00 am - 5:00 pm

Dreams are difficult to represent or express. This class attempts to use the integration of digital media technologies to allow students to explore the fragments of images, sounds, voices, and colors that we recall from our dreams. A playful way to learn the tools of digital media and discuss the meanings and magic of our subconscious musings. Melinda and Pat share an interest in the symbolic realms of dreams, memory and metaphor that are contained in sacred objects and ritual spaces.

Instructor: Melinda Hess is an accomplished documentary film and video editor whose work has appeared on Public Television and cable networks and has won numerous awards. Most recently, she co-produced and edited "Zsuzsanna Budapest: Gathering of the Goddesses."

Instructor: Pat Roberts is the creative director and founder of Convivial Design. She loves to collaborate, and has put together creative teams and facilitated collaborative efforts between story, plot, content, talent, egos and technology.

Limited to six projects, individuals $325, partnered pairs $425


Introduction to Digital Media Software
SFDMC offers four classes for professional or amateur media artists to learn the basic production tools.

Alpha Channels
Tuesday, Sept 13 6:30-9:30 pm

A Special Photoshop session. Conquer your fear of alpha channels, perhaps Photoshop's most powerful feature. Dana Atchley will demonstrate the basic techniques for selecting, masking and manipulating images using alpha channels. A critical tool for working with compositing in photography, graphic design and digital video.

Instructor: Dana Atchley is a nationally recognized video and multimedia producer. His critically lauded one-man interactive multimedia live performance, Next Exit, has toured throughout the U.S.

One night only. Limited to 18 students (shared machines). $75

Premiere on a Platter
Mondays, Sept 19, 26, Oct 3, 10 -- 6:30-9:00 pm
Mondays, Oct 24, 31, Nov 7, 14 -- 6:30-9:00 pm

Includes a free CD ROM of source material.
An introduction to Adobe Premiere, the leading digital video editing tool. This workshop includes the basics of inputting source material, story construction, use of transitions, superimposition, audio and titles.

Students will bring in their source material for input during the first class and receive a CD ROM disk of the material for use in the following three classes. A great way to store up some of your favorite images and learn about desktop video.

Instructor: Joe Lambert (Sept 19-Oct 10) is co-artistic director of Life On The Water, and is the director of the SFDMC.

Instructor: Ian Swenson (Oct 24-Nov 14) is a graduate in Film & Communications from McGill University (Montreal) and studied at the Toronto Film School. He has spent the last year working in digital video at Arnowitz Studios (makers of The Animals!).

Limited to six projects, individuals $375, partnered pairs $450

Phabulous Photoshop Class
Wednesdays, Sept 28, Oct 5, 12, 19 6:30-9:00 pm
Tuesdays, Oct 25, Nov 1, 8, 15 6:30-9:00 pm

Become a photoshop guru...or just act like one.

Master the one application used by just about everyone involved in digital imaging. Photographers, graphic designers, desktop prepress and multimedia artists all use Adobe Photoshop as the industry standard.

In this course you will learn to retouch, montage, combine images, color correct, scan and prepare images to import into a page layout or multimedia program.

Instructor: Jon Zax (Wednesdays) is a visual image professional with a long history of work in still photography, color and B&W printing, film, video and computer science. As a photographer, his clients have included Clorox, Golden Grains, SF Airport, Blank Software, Barneyscan, and Plant Design. He has taught many aspects of photography including printing, lighting, history, color theory and a special class entitled "Serious Photography Without a Darkroom."

Instructor: Philip Kaake (Tuesdays) has been in commercial photography for over 15 years. He has done digital and traditional photography and illustration for clients such as Levi Strauss, Bianchi Bicycles, Sony, Ricoh, Br¿derbund, Sterling Vineyards, Health, P.C. World, Mondo2000, New Media Magazine, Electronic Musician and Macworld.

Limited to 6 students, $300

Interactivity Route 101
Saturday/Sunday Oct. 8 & 9 9:00 am - 5:00 pm

Join Patrick Milligan in a special two-day workshop dedicated to exploring two of the best tools for creating interactive multimedia projects. Patrick will give an overview to Apple's Media Toolkit and Macromedia Director. Students will then have hands-on use of their own workstation to explore these products.

Instructor: Patrick Milligan is an independent designer, developer and multimedia programmer. He has over 20 years of software development experience, with a strong focus on multimedia, interface design, and computer graphics.

Limited to 6 students, $395


SFDMC is now renting time on our multimedia workstations which feature:

Student Rate: $10/hr Commercial Rate: $20/hr


SFDMC has an ongoing program for teenagers. The D*Lab was founded to offer middle and high school students opportunities to explore new media tools, learn cinematic technique, and tell their stories. Courses are offered for credit to students at a growing number of public schools. Artist-mentors and digitally-minded people are always needed to assist. Donations of equipment and support are also greatly appreciated. If interested, please contact Ron Light, Project Director, at 415/ 822-2472.

Call (415)824-9394 to schedule rental time.